Celebrating the arrival of the Giro Big Start 2014 in Northern Ireland in just one month’s time, Sport Northern Ireland was in Brussels to showcase how sport is enhancing communities across Northern Ireland and to welcome our Italian friends in the Giro d’Italia. Sport Northern Ireland also reinforced to key decision makers in Europe, the power of sport to unite communities and what Northern Ireland has to offer as a sporting event destination.

Sport Northern Ireland Chief Executive said “We have forged a partnership with the Northern Ireland Executive Office in Europe to drive an agenda in Brussels which recognises the power of sport as a unifying force here. We have showcased the work of our school children in preparing for the Giro and to reflect the excitement of Northern Ireland people, young and old, surrounding this major sporting event. Sport Northern Ireland will continue to put Northern Ireland sport on the agenda in Europe to demonstrate its impact on social cohesion, economic growth and the inspiration which our Sporting Ambassadors provide.”

Pictured at the showcasing event in Brussels is Sport Northern Ireland Chief Executive Antoinette McKeown and Chair Brian Henning, with the British Ambassador to Belgium Jonathan Brenton and Irish Ambassador to Belgium Eamonn Mac Aodha.